Design impressive magazine ads

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Advertising Through Magazines

Whether you are promoting a social cause or marketing your brand, the design of your magazine advertisements plays a crucial role in delivering the underlying message. Together with your preferences and our expert recommendations, Growthworx will take care of everything from size and placement to color and imagery for your advertisement, ensuring that your design magazine advertisements educate, inform, and engage your target audience.

Designing The Layout

The design for any advertisement comprises of three main components:

  1. Imagery
  2. Headline
  3. Texts

We at Growthworx will walk you through each aspect to make your magazine advertisement special and impactful

  1. Attention-Grabbing Imagery

The first element that draws the audience’s attention towards a magazine advertisement is imagery. Most people will tell you they only read magazines for the pictures!

Ideally, your promotion should include one eye-catching image around which the message of the ad revolves. Depending on whether the picture shows a person or depicts an action, the imagery can be digital or animated.

The blend of color in animation is more vibrant as compared to the subtle, calm tones of photographs.

  1. Meaningful Headlines

With images already drawing the readers, a powerful headline delivers the push they need to be fully engrossed in your advertisement. The headline should be direct and precise, instantly conveying your message.

Moreover, it’s positioning is crucial. Top, middle, or bottom, the headlines are preferably center-aligned – where readers instinctively look first. Along with the placement, we will ensure clarity and boldness of the font to increase the appeal of the advertisement

  1. Accurate Text

Too much text and the readers will leave before they reach the end. But leaving out crucial information like contact information or product details will cause the advertisement to lose its effectiveness.

The key is to strike a balance, and we will help you in doing so. Accurate text, impactful results!

Throwing in Colors

Even in their most basic forms, colors are reflective of the emotions you want the audience to feel. For example, blue represents calmness, whereas yellow invokes happy emotions.  In your advertisement, the color mix should match the idea or message you are sending.

A serious or thought-provoking message will have colors toned down. In some instances, the use of black and white can be very powerful. On the other hand, if you are marketing an item, a colorful ad is more likely to tempt buyers, but they should still not overpower the main content.

Placement in Magazines

Magazines have various sections allocated to placing advertisements. Usually, they cover the following proportions of a page:

  • Quarter
  • Half
  • Full

Naturally, an advertisement expanding across a whole page will gain more attraction. However, no matter the size, we will ensure the space is optimally utilized, and the advertisement is equally special.

Magazine Advertising with Growthworx

Even with the popularity of digital platforms, magazines continue to attract large audiences who trust the print medium. With years of experience in advertising design, Growthworx understands this and knows how to effectively reach your target market.

Contact us today for a free consultation.

To discuss more how we can help you for high quality backlinks call us +(03) 9751 7904 or email contact@growthworx.com.au

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