Site analysis for the best SEO – expert SEO report, competitor website audit, website analysis and 1 video review
$80.00 – $160.00
Site analysis service
If you’re an SEO expert or have a specific request PLEASE contact us directly after placing your order for site analysis.
SEO report, competitor website audit, site analysis
Improve your Google organic search rankings
For this service, Growhworx will manually audit both your website and your competitor’s site analysis and provide you with a detailed SEO Report that includes screenshots, explanations and recommendations on how you can beat your competitors and improve your Google organic search rankings.
This service provides you with a detailed 30+ page long SEO report
Most SEO companies will run an automated report and give you those results. Our reports are normally 30+ pages long and they are manually written. We also provide you with a summary to help you get a snapshot of the entire report.
During our SEO site analysis, we take a look at your website, searching for any possible issues that prevent your website from ranking. We will tell you why a problem exists and provide solutions.
Our SEO audit looks at but is not limited to the following:
- Domain Analysis, Internal site analysis and problems
- Potential technical and code issues
- META Issues (page title and description errors)
- Broken Links Check
- Mobile optimization
- Image analysis
- Site loading test
- Competitor Analysis
- Keyword research and analysis (STANDARD and PREMIUM Package)
- Backlink profile overview (STANDARD and PREMIUM Package)
- Detailed backlink audit (STANDARD and PREMIUM Package)
- 10 min. First Impression Video Review! (PREMIUM Package ONLY)
More information on the benefits of a Growthworx expert site analysis, SEO report, and competitor website review and analysis
Knowing what your competitors are up to is paramount to staying ahead in your industry. Without knowledge of how your competitors are engaging with your shared target audience online, your business can end up operating in a digital silo.
From your competitors’ websites alone, you can garner a lot of insights to help you be more informed in your own digital marketing strategy. Read on for a comprehensive list of tools and tricks you can use to analyze your competitors’ websites.
- Identifying Competitors
Do you know who your direct competitors are? Due to globalization, your competitors are no longer just your next door brick and mortars. Your competition could be across the globe or closeby, operating out of a massive warehouse or out of a garage. To identify your competitors, site analysis can be helpful to begin by documenting the following about your business.
- Is your company region specific?
- What is your price structure?
- Who is your audience?
- What limitations does your company have? What advantages?
Now that you’ve answered those questions, identify companies that may have similar answers to the questions above. We recommend identifying around 4 competitors to paint a holistic picture.
Site analysis is the easy way to find out who your competitors are
A good way to find out who your competitors are is to do reverse Google search based on your offerings. Type in relevant keywords people would use to find a business like yours (while in an incognito Google browser) to see who is outranking you.
Competitive analysis tip: do a reverse #google search based on your offerings to see who is outranking you.
Remember to think outside of the box when identifying your competitors. They are not just who sells the same product or service as you, but who wants the same audience to engage. We call these direct and indirect competitors.
Direct competitors sell or offer the same services as your company while indirect competitors target your same audience but do not necessarily offer the same product or service.
For example, McDonald’s and Burger King are direct competitors, while the new gourmet burger place located by McDonald’s would be McDonald’s indirect competitor.
- On-page site analysis
Now that you know who your competitors are, it’s time to get to work!
Start by examining their website. When examining doing a website competitive analysis, the first thing we look for is the overall UX, or user experience that a site offers. The most important part of a website experience is twofold:
- It clearly and concisely tells the visitor what the business does.
- It tells the visitor what action to take.
- Too often businesses don’t distinctly say what they do and/or they don’t include calls-to-action (CTAs) that lead the visitor towards the desired end goal, whether that be a form completion or a subscription to a blog.
Here’s an example of a website, www.MarketingProfs.com, that does a great job at distinctly directing visitors where they want them to go by using clear CTAs. MarketingProfs offers training, they have a calendar of conferences, and they have a blog.
MarketingProfs know that most site visitors are looking for one of these 3 things
They’ve done their research and know that the majority of visitors on their site are looking for one of these three content offerings. Their navigation pathways are clear with big icons and buttons that direct their audience intentionally.
When doing a competitive content analysis, we do a high-level check into websites from a technical SEO perspective. We then marry that with a more in-depth SEO audit to offer our clients a comprehensive view into any technical SEO issues they may be facing.
Start by looking at the number of pages on your competitors’ websites.
While there is no magical number of pages a website should have, looking at this data point offers a good idea of what kind of content footprint you are up against. Google likes content and when they crawl your site, they’re reading everything from your metadata to your alt tags, to well, every single word on your website.
Competition is all about SERPs, and the bigger the content footprint your competitor has, the more likely they are ranking ahead of you.
Looking at the # of pages on your competitors’ sites tell you what keyword footprint you’re up against.
Next, check for H1 tags. It is surprising how often a visually well-developed website will be lacking or misusing basic H1 tags. Either there won’t be an H1 at all or there will be multiple H1s; both are no-no’s. To check:
- Open Internet Explorer (just kidding) Chrome and go to the website you want to check.
- Click ‘View’ in your top navigation bar.
- Click ‘Developer,’ under ‘View.’
- Click ‘View Source.’
- Use the search tool and search the page for ‘H1.’
- You will now see highlights of the H1 tags throughout the page.
- Since everything in content marketing is intrinsically tied to SEO, let’s move on to our favorite subject: content!
When talking content, start with the blog. First of all, does your competitor have a blog, or a resource center where they are housing and posting fresh, relevant content frequently?
Do a reverse Google search on the subject relating to the headline to see if it is optimized. An optimized headline is easy to spot; it will have a keyword integrated and it will show up in SERPs, usually somewhere on the 1st or 2nd page. If the headline does not appear there, then your competitor is not ranking for this article. That may mean they don’t have an authoritative domain or many links pointing to their site.
Optimized headline in SERPs
Date Range: Look at the dates content was posted to see if your competitors have a regular publication schedule. If there are no dates, check social to see if they are sharing fresh content there.
Freshness of content
Comment section: For some businesses, it makes sense to have a healthy community vibe and that is easily communicated via a comment section. Comment sections can be rich, insightful spaces, but they can also go sour pretty easily. Check if your competitors have a comment section and what kind of conversations go on there to get additional insight into your competitors’ audience by competitors site analysis.
Substance and Grammar:
Read your competitors’ content and evaluate it for substance and grammar. Check length and flow; content should be informative and easy-to-consume.
Look to see if your content is full text blocks, or is it broken up visually with bullet points, font formatting, and other elements.
The goal of content marketing is to provide resourceful content that educates your audience, without interrupting them.
Non-branded or Branded content:
The goal of content marketing is to provide resourceful content that educates your audience, without interrupting them. Branded content has a way of negating that resourceful vibe because it makes content feel like a sales pitch.
Review your competitors’ websites and see if their content is primarily branded, non-branded, or a healthy mix of both.
Keep your blog content unbranded
We recommend that in the case of blog content, it should remain 99% unbranded. Use the wrapper, header, and CTAs to push people along in their journey, but always focus on providing useful value in the content first.
To discuss more how we can help call us (03) 9751 7904 or email email@example.com
We also provide white hat manual link building SEO service.