Can businesses be successful without paid advertising? How can you build a brand’s following organically? Are there benefits to using paid ads in the first place? And what’re the consequences of avoiding the paid ad route? If you’re new to the marketing space, you’ve likely questioned all of the above. In 2020, 263.5 billion dollars…

If you are a small business owner that is looking to grow their sales and build their online presence, investing time and money into local SEO is most likely to prove to be the most beneficial digital marketing strategy for you. Local SEO essentially refers to any efforts made towards optimizing your search engine presence…

Unless you have been living under a rock, you will know that B2B, which stands for business to business, is a process of selling products/services to other businesses. On the other hand, B2C, which stands for business to customer, is directed to selling a product to the customer individually. In the last few years, the…

You have probably heard about email marketing or content marketing several times in the field of business. You might be surprised to know that these mediums are still the fastest and easiest ways to reach potential customers. In fact, email marketing is one of the best marketing strategies to engage with your current customers and…

If you’re a digital marketer, you may have heard the words “HTML” and “CSS,”; but do you know what they mean? What about JavaScript, XHTML, or JQuery? Do you know what a deck is or what a web application is? If you’re not sure, you need to know what coding is. Coding: Should Every Digital…

What essentially started as a platform where teenagers merely lip-synced to popular songs has now become a force to be reckoned with. Tiktok has become a hub for businesses to connect with their customers globally and with approximately 700 million active users on a monthly basis, it has become a platform that marketers can no…