Growth Worx | Digital Strategy
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Digital Strategy

What is a digital strategy?

A digital strategy is a holistic roadmap of online activities and initiatives specific to your business.

This can include, but is not limited to:

  • Identifying your audience and how they want to engage with or learn about you
  • Establishing clear goals of what you want to achieve
  • Crafting Your Digital Strategy
  • Execution
  • Monitoring and Measuring

As you can tell, this is highly personalised to each business we deal with. We start every digital strategy project working closely with you through a workshop program. We get to know you, your culture, your offerings, your audience and your goals. Once we understand you, then the magic begins.

 

Your Audience

Understanding your target market will help us to know the type of personality of your valuable customers. Who do you really want to attract? How do they look for you? Which devices do they use? And what is their preferred method of engaging with you.

 

Establishing Goals

We also need to understand your business goals and the competitors you compete with. We help you set the key performance indicators (KPIs) that will allow you to evaluate the overall health and growth of your digital presence and its marketing efforts. This is a key step to the success of the whole plan.

Our Services include:

  • Customer Research
  • Stakeholder Interviews and Workshops
  • Audit existing Digital Landscape
  • Competitor Analysis
  • Audience Personas & Surveys

 

Crafting Your Digital Strategy

Simply launching a website and posting a few tweets is not a strategy. Sure, it can keep you busy, but is it really achieving what you need for your business? A strategy originates from a well thought out plan and how you can leverage the right online mediums to get to your desired results.

We can produce for you:

  • Digital Strategy Blueprint
  • Technical Scoping
  • User Experience Strategy
  • Content Strategy
  • Customer Acquisition Strategy
  • Integrated Campaign Strategy
  • SEO and Display Ad Strategy
  • Social Media Strategy

 

Execution of Digital Strategy

The implementation of your strategy makes all the planning come to life. The days of just having a website are now behind us. In today’s environment, it is essential that your online presence is optimised in order to take your audience on a cohesive, cross­channel journey.

We can execute your strategy for you, or work along with you to know who should be executing and how. However you want to progress, we can support you.

 

Monitor & Measure

Digital marketing can be highly targeted, far­reaching, and cost­effective. Being able to track and measure return on investment, in an environment where you can react quickly to improve engagement and results, is incredibly powerful.

During this process, we will review the output of previous steps and determine what is working, and what needs to change. This is where your digital strategy grows from a plan to success.

  • Analytics Health Check
  • Conversion Research
  • A/B testing
  • Optimisation

Small to medium businesses in Australia are increasingly embracing elements of digital strategy to connect with their customers and boost their growth. Let us unlock your potential for growth by creating a digital strategy just for you.